Using Social Media to Reach Mid-Market Healthcare Providers

Social media and healthcare sales are rarely viewed as a joint strategy. For a good reason, It feels like it should not be an effective way to reach healthcare providers and decision-makers. In reality, when you dig into the dynamics of a practice it makes complete sense. With the way information is distributed through the ranks within a practice, social media continually proves to be one of the most effective channels, especially when targeting small to medium provider groups.

By Daniel Sosa