How to Link Google Ads to Google Analytics

Many digital marketers continually stress the importance of web analytics, but complete understanding as to why it is necessary is typically absent. One of the most important foundational steps for web analytics is linking Google Ads to Google Analytics. Today, Daniel explains to us why this is significant as well as the proper way to link these two platforms.

Daniel Sosa

Founder & CEO
OM Performance Marketers

Daniel is the Founder of OM Performance Marketers. With over 10 years experience in analytics implementation and digital demand strategies, Daniel has a proven track record of scaling growth startups and helping large organizations with their digital transformation.

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About OM Performance Marketing

At OM, our core data-driven demand generation for B2B and healthcare technology solutions. We have a proven process and an execution-focused team of strategists that are able to roll out an effective inbound foundation tailored to your organization.

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Daniel Sosa

Founder & CEO
OM Performance Marketers

Daniel is the Founder of OM Performance Marketers. With over 10 years experience in analytics implementation and digital demand strategies, Daniel has a proven track record of scaling growth startups and helping large organizations with their digital transformation.

Meet the Team +
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