- Resources:
How to Create a Button Experiment in Google Optimize
For this week’s Tactical Tuesday, we wanted to share a simple experiment for one of our clients. Our current lead flow utilizes a form, and we wanted to test running a Phone Call Button CTA on mobile instead. We hypothesized people will be more likely to make a call on their mobile phone than fill out a form.
Shelbë Spurlock
Marketing Strategist
OM Performance Marketers
Shelbë has a background in digital arts and marketing which gives her work a creative edge and closes the gaps between art and business. As Growth Marketing Manager, Shelbë works closely with clients in varying industries to develop and implement marketing strategies that are tailored to their unique needs.
Meet the Team +About OM Performance Marketing
At OM, our core data-driven demand generation for B2B and healthcare technology solutions. We have a proven process and an execution-focused team of strategists that are able to roll out an effective inbound foundation tailored to your organization.
Learn More About Our Process +
Shelbë Spurlock
Marketing Strategist
OM Performance Marketers
Shelbë has a background in digital arts and marketing which gives her work a creative edge and closes the gaps between art and business. As Growth Marketing Manager, Shelbë works closely with clients in varying industries to develop and implement marketing strategies that are tailored to their unique needs.
Meet the Team +