Healthcare Marketing 101: Building Backlinks in the Digital Medical World

Are you in healthcare marketing and have been tasked with building the digital foundation for your healthcare or medical company? How do you take basic digital marketing and SEO principles and apply them to industries as complicated as healthcare? In this video, Myles from OM Performance Marketers describes how healthcare marketing is drastically different and explains the best practices for building backlinks in this industry.

You’ll learn that backlinking is not a “One Size Fits All” approach. Content for healthcare is heavily data-backed. Therefore, thought leadership content is difficult to produce as healthcare relies on information from research-based institutions and journals. Myles discusses the top three platforms you will want to look for backlink opportunities and the professional way of reaching out to these platforms for backlinks.

By Daniel Sosa