- Resources:
Custom Channel Groupings in Google Analytics
Ever wonder where some of your numbers went? The “Other” category in your acquisition overview dashboard may be categorizing some of your paid search data. Custom channel groupings helped us solve that issue by adding elements to our paid search grouping, as well as created a paid social grouping for our Instagram and FB Ads.
Daniel Sosa
Founder & CEO
OM Performance Marketers
Daniel is the Founder of OM Performance Marketers. With over 10 years experience in analytics implementation and digital demand strategies, Daniel has a proven track record of scaling growth startups and helping large organizations with their digital transformation.
Meet the Team +About OM Performance Marketing
At OM, our core data-driven demand generation for B2B and healthcare technology solutions. We have a proven process and an execution-focused team of strategists that are able to roll out an effective inbound foundation tailored to your organization.
Learn More About Our Process +
Daniel Sosa
Founder & CEO
OM Performance Marketers
Daniel is the Founder of OM Performance Marketers. With over 10 years experience in analytics implementation and digital demand strategies, Daniel has a proven track record of scaling growth startups and helping large organizations with their digital transformation.
Meet the Team +