• Industries

    Industries

    We service all B2B industries, but we have a special place in our hearts for healthcare and finance.

    B2B Saas

    Explore how the Convert Framework™ empowers sales-led SaaS companies to achieve measurable growth.

    Learn More +
    Healthcare

    Explore how we transform revenue operations and modernize inside sales for healthcare companies.

    Learn More +
    Fintech

    Learn more about how full-stack advertising and our Convert Framework™ empower sales-led fintech companies to grow qualified leads.

    Learn More +
    Dental Support Organizations (DSO)

    Explore how full-stack advertising and our Convert Framework™ guide sales-led SaaS companies to achieve sustainable pipeline.

    Learn More +
  • Framework
  • Offerings
  • Intro Call

A Shift To Digital & Selling 20,000 New Homes

June 1, 2021
By Daniel Sosa

Transforming a completely offline sales and marketing system into a lead-generating machine.

3x
Increase in Website Conversion Rate
1200%
Increase in Web Leads

Located in the heart of Central Florida, The Villages is the country’s largest single-location master-planned community.

Catering to 55+ active adults, marketing had historically focused on traditional channels. However, The Villages’ leaders realized that baby boomers are one of the most engaged audiences online and on social channels like Facebook. OM was contracted to develop and execute their digital awareness, lead generation strategies.

The Challenge

After 30 years of success, domain value, and 120,000 active residents, The Villages already had a highly trafficked website and good domain authority. The challenge was that there was no meaningful approach to traffic education and marketing funnels. Additionally, there were no online lead forms or engagement mechanisms for prospects to request a “Lifestyle Portfolio” or arrange a “Lifestyle Preview Plan,” which are the primary top of funnel engagement mechanisms for The Villages’ 250-person sales team.

3x
Increase in Website Conversion Rate
1200%
Increase in Web Leads

Our Solution

Build a Foundation

  • OM led a full foundational update within the existing infrastructure:
    • Analytics: Set up a proper analytics foundation with complete conversion visibility across all traffic channels.
    • SEO: Through metadata development, on-site copy updates, cross-linking, and content marketing strategies, high-value terms were brought to the forefront and thrived.
    • CRO (Conversion Rate Optimization): High-converting landing pages with dynamic headers built around all top-value propositions in The Villages.
    • Lead Nurture: A long buying cycle and the high volume of traffic made it apparent that The Villages needed a mechanism to assist sales with lead upkeep and touchpoints.

Scale with Strategic Execution

Once the foundation was in place, OM developed and executed a multi-channel strategy that leveraged SEM marketing in order to achieve high-value keyword penetration. The primary focus was increasing conversions and owning search impression share for relevant, high-intent queries.

Additionally, robust Facebook awareness-to-conversion funnel campaigns were created. These new channels OM initiated now account for over 65% of all inbound leads. The OM Facebook campaigns have been especially successful, bringing in over 1,000 leads per month.

KPI’s & Success Metrics

  • A 3x increase in website conversion rate
  • 18% YoY increase in traffic
  • 1200% increase in web leads in the first year
  • Portfolio and LPP (Lifestyle Preview Plan) requests are at an all-time high since 2002
  • Complete digital tracking and digital dashboard
...

Daniel Sosa

Founder & CEO
OM Performance Marketers

Daniel is the Founder of OM Performance Marketers. With over 10 years experience in analytics implementation and digital demand strategies, Daniel has a proven track record of scaling growth startups and helping large organizations with their digital transformation.

Meet the Team +

  • Transforming a Fast Growing DSO

    CDP is a doctor-led and team-supported DSO that is revolutionizing dental care for underserved markets by supporting entrepreneurial partners on their journey to create an amazing doctor,staff and patient experience. 70 Locations Multi Brand General, Pedo, & Specialty Locations Mix of Small…

    View Success Story

  • Creating a Scalable Conversion Stack for a Fintech Leader

      CardX gives small businesses a solution to pass on credit card fees to customers, offering them a way to avoid expenses they’d typically incur on the consumer’s behalf. This innovative approach aimed to reshape how businesses handle transaction costs. The Challenge:…

    View Success Story

  • Time to Hit the Gas

    Mend Family is a fast-growing telemedicine and digital patient intake software provider based in Orlando, FL. At the time Mend found most of its success from outbound efforts and referral partners. OM was hired, along with a business development representative, to enhance…

    View Success Story

  • Building a Lead & Sales Machine

    Fattmerchant is an innovative payment processing and payment platform solution based in Orlando, FL. Their goal is to bring fair, transparent and simple processing credit card processing to all businesses. A subscription-based model was created for payment processing and OM was hired…

    View Success Story

  • Accelerating Healthcare Sales Through Digital Marketing

    Restructuring Your Organization to Maximize Revenue Growth When was the last time you thought about the structure of your organization and shuffled things around in an effort to maximize growth? The answer to that question will likely vary dramatically based on the…

    View Success Story
Book an Intro Call